Bernard De Koven invented the term in 1999 as “social technology for working together as equals” - then corporate scaling buried his collaborative vision under premium amenities and profit metrics.
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The Greens just upset Manchester because locals rebelled against top-down control. Bernard DeKoven saw this coming in 1999 when he coined “coworking” as a verb—working together as equals. We forgot th
The pattern, the irony, and what we do when the systems are failing.
“You can’t fake the work.”