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Who do you need to build a community? People think "community" is a product. In coworking, we use wanky business terms like "customer acquisition." But, at the same time, we want people to "join our community." Think about it: are you building a community
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We often subscribe to business software that's too 'much' for us because we want to "go pro" and "out-out!" When we're a small or micro business, we get enterprise-level software, bite off more than we can chew, and it takes
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Is a desk in a coworking space worth it? As a coworking space, are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my
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What if everybody could walk to work? Since working in coworking spaces in 2010, I have been going to Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed ‘normal’ to
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🤮 And marketers (like me) ruin everything - read on:
coworking
Making an event out of connecting!
coworking, coworkinglondon, communityisthekey, 15 minute city
"When you compare yourself to others, you may become vain or bitter."
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How do you find and play to your unfair advantage in the coworking market? By being yourself! - It's as simple or as difficult as that. Since 2015, I've worked with so many people who have said something like, We want to be the next "
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What do we know women do in the coworking industry? * Most of the podcasts in the coworking industry are hosted by women. * Most of the books in the coworking industry are written or co-authored by women. * Every week, women are writing about coworking in our industry publications. * Most of the
coworking
This post is about “representation” at conferences, rather than “diversity”, so please consider that as you read.
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How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space? I know this quote is often attributed to many people, not just retailer John Wanamaker. These days it's a cliché about the effectiveness and risk of what you should spend on marketi
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Gimmicks and discounts won't cut when building a thriving coworking community. People only join a coworking space because it works for them and helps them make money.