How To Best Use Marketing Budget To Open A Cool New Coworking Space
I had a few calls last month with people opening a coworking space in their local area.
This post has the answers I found myself giving every time; all of the people I spoke with were independent owners with their own money.
They are opening in their local town or village because they do not want to travel anymore.
You'll have noticed our global pandemic.
The pandemic brings an endless debate on the future of work; together with a wheelbarrow load of uncertainty.
Even people like me, who have only a passing understanding of economics, know that we're in for a rough ride ahead.
But at the same time, if you have a website and know how to use it, you will do well.
Professor Scott Galloway writes about this in his book Post Corona published at the end of 2020.
He shows how online, e-commerce and tech grew more in 2020 than in the last 20 years.
Please don't get too excited; he also details who is suffering and where we need to pay attention as a human race.
The future of work is now.
While the world is in the shit if you have a website that solves a problem and communicate well, you'll be fine.
As you wade through the fluff and noise, it is evident that the way people work has changed forever.
It is a change that was coming anyway.
Still, COVID has accelerated the adoption of remote work and stopped the commute dead in its tracks.
Our friends at Town Square spent summer 2020 thinking about one question – what if everyone could walk to work?
I've been doing video calls, running around coworking spaces or working from home for a decade now.
I thought this was what most people who hammer a keyboard for al living did?
For many of my friends and family, this is a new paradigm.
